Ashim’s career has followed an unusual path, which has lent it the color and vibrancy that infuses all his work. Starting his career as an engineer in the Naval Dockyard, Ashim went on to find his true voice in the world of television. Over a period of 2 decades, Ashim has directed and produced multiple AD films (35 & 16mm), Promos, Trailers, Music Videos, Events, Concerts, Audio Visual presentations, Non-Fiction shows like Game Shows, Reality Shows, Quiz Shows, Dance Shows, Fashion Shows etc.
His motto, when it comes to television programming, is “Keep it crisp, simple and good.” This motto has ensured high viewership of his shows on various channels. According to him, this ability to deliver a superior product has been possible only with the support of a dedicated team, who are open to innovation and maintain uncompromising standards of quality.
Over his professional life which has spanned a period of 15 years, Ashim has gone from strength to strength covering over 400 events, 500 episodes of the top 50 reality shows, innumerable promos, commercials and infomercials, etc.
Today, as Partner in MASEN Production, he employs more than 200 people for his projects. Masen has its own edit facilities for post-production, special effects & graphics and can provide the best deals in equipment and man power hire.
A writer by nature and content creator and director by profession. The glitter of new ideas fascinates him and its very possibility drives him to craziest horizon.
In his 24 years carrier span he has given words and imageries to more than 10 thousand promos, commercials, audio visuals as well as has given drama, thrill and suspense to more than thousand episodes of various television series.
A visionary, who gets empowered by his technical excellence. His pulse is in tune with the ever changing world of Automation and digital advancements. He has been one of the pioneers of non-linear editing in India. His experience spans across some of the biggest and most reputed media houses and entertainment companies in the country. His technical expertise has created a benchmark in the entertainment industry. He infuses his passion into every extension he associates with.
Driven by researching and creating films on different aspects of Indian culture with a scientific approach, his field of work involves scripting, content creation, overseeing production along with pre and post production. His fifteen years of experience in documentary film making makes way for original and in-depth information on various cultural aspects in India. From scientific reasons behind the rituals, traditional practices and festivals to recording live works, he archives it all. He brings home unusual facts for us to discover and learn.
A master of visual metaphors, and motion in design. He is a wanderer by nature and infuses mesmerizing imageries of life into digital designs. His electrifying thoughts have been creating magic in various brands for the last 20 years.
His soul lies in numbers and financial affairs is the only affair he had ever had in life.
Planning, budgeting, taxation and keeping an eye on the financial health of the company are the kicks, he indulges in every day. His love for finance puts him in the centre of the company’s all round activities.
A deal maker who sits (and sometimes gets run over) at the intersection of Technology, Media and Talent.
He is your contact for the UK and Europe and, for a small glass of red wine can be hired as a “Raconteur” at your next dinner party.